1. About Us
We believe in today's world, creativity is the most powerful force in business. We’re a small team of creatives with a global viewpoint, grasping what is effective in different parts of the world to develop brands that are impactful and memorable in a connected landscape.
Our approach is focused on research and the development of design systems capable of supporting brands and initiatives in the face of the challenging and rapidly changing environment in which we live.
We believe in Smart. Meaningful. Powerful Solutions
Brand Strategy
We perform a brand audit and a thorough analysis of your brand positioning, market perception, and competitive landscape to identify strengths, weaknesses, opportunities, and threats. Next, we develop a solid brand strategy that outlines the vital elements, the visual direction and all components of our new brand identity, defining the brand positioning, brand architecture, brand messaging, and brand personality. We then review the results after three and six months.
Branding & Identity Systems
A Brand Identity System is defined as a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively, creating a consistent and memorable brand experience. A compelling visual identity can convey a message without using words, if it is designed and implemented properly. We believe in brands that build a connection with their audiences on a human level, and that's why in a world of templated solutions, we place a focus on in-depth analysis and carefully crafted branding experiences, exploring many possible angles to reach, engage and captivate audiences with different points of view.
Web Design
- Website Design
- Webflow Developement
- Shopify
- Squarespace
Marketing Collateral
- Annual Reports
- Whitepapers
- Presentations
- Pitch Decks
Data Visualisation
Over the years, we have acquired extensive knowledge and distinctive techniques designing complex data-heavy documents for companies like PWC, Deloitte, Goldman Sachs, and News Corp (among others). We are experienced in turning data insights into compelling stories and visualisations that not only look good but most importantly, generate leads.
Digital
- Digital advertising
- Social Media
- Campaigns
2. Our Team
We dare to be distinctive, experiment, and create design that evokes emotions. We proudly stand out in oversaturated templated solutions of today's reality, partnering with ambitious founders to transform visions into memorable branding experiences.
Andrea Moitinho is Alchemy’s Creative Director and Brand Strategist, acting as the primary point of contact for every project. She intentionally keeps the studio small, focusing on a limited number of clients to ensure quality over quantity.
Andrea began her career in the early 1990s, launching her own studio. She later expanded her experience in advertising agencies and multinational corporations across the globe. In 2014, she relaunched her studio, introducing a refined, strategy-driven design approach.
Her design style is rooted in Swiss and Bauhaus principles, attracting clients primarily from the U.S., U.K., Canada, and Australia—businesses seeking sophisticated visual solutions grounded in clarity, structure, and forward-thinking creativity.
Having lived and studied in Australia, the U.K., Brazil, Italy, Switzerland, France, Portugal... Andrea brings deep market knowledge and a truly global perspective. Her immersion in diverse cultures has sharpened her understanding of what resonates in different regions and enhanced her ability to craft impactful, culturally attuned design strategies.
Andrea is widely recognized for her expertise in smart design thinking, identity systems, data visualization, and interactive web design. With over 25 years of experience, she excels in building strong brands, developing effective visual communication strategies, and identifying key opportunities. She is a passionate believer in the power of creativity, original thinking, and meaningful partnerships to transform brands and drive organizational growth.
Andrea Moitinho,
Creative Director
Client experience (among others)
